Start your article here. Here's an example...
Would you like to have a newsletter with barely satisfied
subscribers who take a look at each issue and then remove
it, or loyal readers who can't wait to get your next issue?
A truly successful newsletter doesn't have just a bunch
of subscribers, but "raving fans" who have a strong
relationship with you, the publisher.
But how can you have such a winning newsletter?
1. Quality Content
It doesn't matter for your readers how professional your
newsletter template is, or how long the articles are. They
want "Quality Content". Period.
After all, the reason why they joined your newsletter in
the first place was because you made a promise to provide
them with certain valuable information.
So each time you sit down to write your next issue, remind
yourself what your readers expect to learn. What did you
promise them? What benefits did you offer when compelling
them to sign up?
Make sure you keep these answers in mind all the time when
writing articles, making recommendations, and even placing
ads in your newsletter. Make sure you deliver what you've
promised. This is the key to keeping your readers happy,
and winning new subscribers through word-of-the-mouth.
2. Let Your Readers See the Real
Which of the following newsletters would you like to read
1. A faceless newsletter like it was written by a faceless
2. A newsletter with a personality that shines through
its every word. You feel as if you know the writer and feel
close to them.
I don't think anyone in the world prefers the first one.
Do you? When we read an article, all of us like to know
the characteristics of the writer and create a picture of
them in our mind. All my favorite newsletters show what
type of person has written them.
Tell your readers a little bit about yourself. The best
place to share this information is "Editor's Notes"
section. Tell them what makes you happy, and what makes
you upset or sad. If you publish your newsletter in HTML
format, you should definitely consider placing your photo
at the top of each issue.
Let your readers see who you really are. Let your personality
shine through your newsletter!
More and more newsletters are being published every hour
about everything you can think of. It means many options
for for readers, and many competitors for you. Your competitors
are just 2 clicks away: One click on YOUR newsletter un-subscription
link, and the other on THEIR newsletter sign up button.
So publish a highly informative newsletter providing quality
content and let your readers know the REAL you. Now you
can relax because yo know your readers will not even "look"
at the competition.